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Experience Management Configuration

Experience Management Overview (1 Video)

Skill Level Sitecore Version Role
Intermediate 6.5, 6.6, 7.x Marketer

Course ID:  300-0000

Summary of Training Videos:  High level overview of the concepts and features available within Sitecore's Experience Management platform (formerly DMS).

Experience Profile (2 Videos)

Skill Level Sitecore Version Role
Intermediate 6.5, 6.6, 7.x Marketer

Course ID:  300-0100

Summary of Training Videos:  The strategy behind user personas and how they can tie back to specific pieces of content in Sitecore.

Personalization (1 Video)

Skill Level Sitecore Version Role
Intermediate 6.5, 6.6, 7.x Marketer

Course ID:  300-0200

Summary of Training Videos:  Overview of how to leverage Sitecore's personalization features to deliver targeted content to site visitors.

Goals (1 Video)

Skill Level Sitecore Version Role
Advanced 6.5, 6.6, 7.x Marketer

Course ID:  300-0300

Summary of Training Videos:  How to set up goals in Sitecore analytics in order to track high value activities that can inform conversion metrics.

Campaigns (1 Video)

Skill Level Sitecore Version Role
Advanced 6.5, 6.6, 7.x Marketer

Course ID:  300-0400

Summary of Training Videos:  Setting up basic tracking for you inbound marketing campaigns.

Engagement Plans (2 Videos)

Skill Level Sitecore Version Role
Advanced 6.5, 6.6, 7.x Marketer

Course ID:  300-0500

Summary of Training Videos:  Steps to develop an engagement scoring strategy to track user engagement on a Sitecore site and to apply scoring to individual pieces of content.

Content Variation Testing (1 Video)

Skill Level Sitecore Version Role
Advanced 6.5, 6.6, 7.x Marketer

Course ID:  300-0600

Summary of Training Videos:  How to set-up multiple versions of content and then configure a test within Sitecore in order to measureable performance improvements of your content.

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