DMS Engagement Scoring Strategy

Trainer: Rob McChane

Video ID:  300-0501-01

In This Training Video:  With Sitecore’s Digital Marketing System (or DMS) engagement of individual web users can be measured based on the actions they take and content they view on your site. Engagement scoring can be complex and requires a thoughtful, strategic approach prior to implementation. We’ll walk through how to develop an engagement scoring strategy that accurately values a user’s engagement level and provides actionable data to the organization to aid in continuous improvement of the site.

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