DMS Features Overview

Trainer: Rob McChane

Video ID:  300-0001-01

In This Training Video:  A high level overview of the tools available in Sitecore’s Digital Marketing System (DMS) and an explanation of where to find each tool and how each one creates a deeper level of user engagement on your site. Sitecore CEP, or Consumer Engagement Platform is a combination of Sitecore’s award winning Content Management System along with the Digital Marketing System (DMS). When used together, the two tools provide online marketers with a 360-degree view of a web visitor’s experience. The system’s amazing capabilities help to improve your understanding of your customers'. Tracking how that increased engagement impacts site performance will lead to better conversion rates thereby creating more value for your organization.

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