Creating User Personas

Trainer: Rob McChane

Video ID:  300-0101-02

In This Training Video:  Sitecore’s Digital Marketing System (DMS) includes a variety of advanced marketing features that help track site performance at a more granular level. Personas are used to track the habits of your site’s distinct user types. We’ll review how to set-up and create basic user personas and then assign personas to individual pieces of content. Determining your site’s user groups will take some up-front planning, watch other videos in this series to learn how to tackle persona strategy first.

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