Content Personalization in DMS

Trainer: Rob McChane

Video ID:  300-0201-01

In This Training Video:  With Sitecore’s Digital Marketing System (DMS) creating a personalized web experience for each unique group of users on your site is a reality. This video walks through how a marketer would create content variations targeted to a specific audience type and then how to configure rules and conditions in DMS to control the delivery of content based on a user’s individual behavior or preferences.

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