Sitecore Features: Digital Marketing System (DMS)
Summary
How to control the delivery of web content to targeted users based on their behaviors and preferences.
Length: 5:43
Summary
Using the Marketing Center to set-up and track marketing campaigns.
Length: 4:52
Summary
Testing multiple variations of a piece of content over time to determine performance value.
Length: 7:18
Summary
An overview of how each tool in the Sitecore’s Digital Marketing System (DMS) creates a deeper level of user engagement on your site.
Length: 6:25
Summary
Applying user engagement scoring to individual pieces of content.
Length: 4:25
Summary
Viewing analytics reports in Sitecore using Swift Analytics.
Length: 4:20
Summary
Using Swift Analytics to create custom analytics reports in Sitecore.
Length: 7:33
Summary
Developing a Persona Strategy to measures a user’s engagement on your website.
Length: 4:13
Summary
How to set-up and create basic user personas in DMS and then assign personas to content.
Length: 5:05
Summary
Conversion tracking using goals in the Marketing Center allow you to create and define unique conversion points on your website.
Length: 5:19
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