How to control the delivery of web content to targeted users based on their behaviors and preferences.
Using the Marketing Center to set-up and track marketing campaigns.
Testing multiple variations of a piece of content over time to determine performance value.
An overview of how each tool in the Sitecore’s Digital Marketing System (DMS) creates a deeper level of user engagement on your site.
Applying user engagement scoring to individual pieces of content.
Viewing analytics reports in Sitecore using Swift Analytics.
Using Swift Analytics to create custom analytics reports in Sitecore.
Developing a Persona Strategy to measures a user’s engagement on your website.
How to set-up and create basic user personas in DMS and then assign personas to content.
Conversion tracking using goals in the Marketing Center allow you to create and define unique conversion points on your website.